Media is a means of communication through which, the information is tranfered to the public.
Pop culture stands for Popular culture which is generally recognized by members of a society as a set of the practices, beliefs, and objects that are dominant or prevalent in a society at a given point in time.
Two facts about Marshall McLuhan
- Marshall McLuhan, the famous professor and philosopher who predicted the Internet 30 years before it was invented.
- McLuhan introduced his most famous phrase — “The medium is the message.” McLuhan theorized that the medium that carries a message becomes a part of the message itself and influences how people perceive it.
From Austin’s “Pros and Cons of Social Media”
The biggest pros:
Reaching a relevant audience: Influencers, particularly micro-influencers, can help brands to reach a particular niche or target a particular audience. For example, to promote a hotel or restaurant, the brand could partner with a travel or food blogger, ensuring they are able to reach people who are already interested in travel and food. Or, for example, a wallpaper company might work with home improvement bloggers to create home makeover posts in which they used the company’s products.
As a result, I believe that this function plays the most significant role.
The biggest cons: People are more indulge in the virtual world and ignore the real life.